If you want to supercharge your e-commerce sales into the holiday season and beyond, offering unique product bundles to your customers is a great way to do it. Bundles increase average order value, provide a better perceived value for the customer, and create natural gifting opportunities.
Why Bundles Work
Bundles solve a common problem for online alcohol shoppers: decision fatigue. Instead of choosing between individual products, a well-curated bundle gives the customer a ready-made selection. This is especially powerful for gifting, where the buyer may not know exactly what the recipient prefers.
Examples That Work
Tip Top Proper Cocktails offers a variety pack that lets customers try their full range of cocktails in one purchase. Curiada creates themed bundles around occasions like date night or cocktail party. Agua Magica offers a mezcal discovery set that includes their core expressions alongside tasting notes and cocktail recipes.
Building Your Bundles
Start by identifying your best-selling products and creating bundles around them. Consider seasonal bundles, gift sets, sampler packs, and subscription boxes. Price your bundles to provide clear value compared to buying items individually, but maintain healthy margins.
Marketing Your Bundles
Bundles are perfect for preloaded cart links, email campaigns, and social media promotions. Create urgency with limited-edition seasonal bundles, and use high-quality lifestyle photography to showcase the bundle as a complete experience rather than just a collection of products.