Case Study

How Tip Top Made World-Class Cocktails More Accessible and Easy to Order Online

Tip Top Proper Cocktails

Making world-class cocktails accessible and easy to order.

The Tip Top team believes that good stuff should be accessible. After creating a world-class cocktail in easy-to-serve tiny cans, they needed an eCommerce partner who valued quality and convenience as much as them.

The Challenge

Tip Top had built an incredible product but faced a common challenge in the alcohol industry: getting their cocktails into consumers’ hands without the complexity and cost of traditional distribution channels. They needed a solution that could handle compliance across multiple states while providing a premium online shopping experience that matched their brand.

The Solution

AccelPay provided Tip Top with a turnkey DTC solution that handled the complexities of alcohol e-commerce. From age verification to state compliance to retailer fulfillment, AccelPay managed the entire backend so Tip Top could focus on what they do best: making exceptional cocktails.

The Results

AccelPay helped Tip Top sell over 50,000 cocktails in their first 90 days on the platform. The streamlined checkout experience, combined with strategic preloaded cart links and email marketing integration, drove impressive conversion rates and repeat purchase behavior.

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