Here’s a simple DTC tip for you: start selling entire cases of product instead of single items! We’ve found that brands who offer the option to buy a case online have doubled the Average Order Value for that product.
Why Cases Work
When you only offer single bottles, you cap your average order value. Many customers, especially those who already know and love your brand, are happy to buy in larger quantities if given the option. Cases offer a natural volume tier that makes sense for the customer and dramatically increases your revenue per transaction.
The Math
If your average bottle price is $40 and a customer buys one bottle, your AOV is $40. Offer a case of 6 at a modest discount ($35 per bottle) and your AOV jumps to $210. That is a 5x increase from the same customer with minimal additional marketing spend.
How to Set It Up
AccelPay makes it easy to add case pricing to your product catalog. Set up a case option alongside your single-bottle listing, apply a per-bottle discount to incentivize the larger purchase, and use preloaded cart links to drive customers directly to the case option.
Marketing Cases
Promote cases as the smart buy for customers who know what they like. Use messaging around value savings, convenience of having stock at home, and the gifting angle. Cases make excellent corporate gifts, party supplies, and holiday presents.