Can bev-alc suppliers really leverage the growth of on-demand delivery? The Missing Puzzle Piece in Liquor E-Commerce. Speed of delivery is the key to unlocking direct sales success.
The On-Demand Opportunity
Consumer expectations around delivery speed have been permanently reset by Amazon, DoorDash, and Instacart. Today’s customers expect fast, reliable delivery for everything they buy online, including alcohol. Brands that can meet these expectations will capture a disproportionate share of online sales.
Same-Day Delivery Changes the Game
When a customer can order a bottle of spirits and have it delivered the same day, the purchase decision changes fundamentally. It is no longer a planned purchase that competes with a trip to the liquor store. It is an impulse-friendly, convenience-driven transaction that opens up entirely new occasions.
How It Works Within the Three-Tier System
On-demand alcohol delivery must still comply with the three-tier system. The order is placed through the brand’s storefront, routed to a local licensed retailer, and delivered by a licensed delivery service. AccelPay’s network of retail partners and delivery integrations make this possible in key metro areas.
The Impact on Brand Sales
Brands offering on-demand delivery options see higher conversion rates, larger basket sizes, and increased purchase frequency. When the barrier between wanting a product and having it is reduced to hours instead of days, customers buy more often.