As the holidays approach, expect an influx of gift purchases across the next few months. The holiday season represents the biggest sales opportunity of the year for alcohol brands. Here is how to make the most of it.
Time Blocking
Start planning your holiday campaigns well in advance. Block out key dates on your calendar: Black Friday, Cyber Monday, Christmas shipping deadlines, and New Year’s Eve. Work backward from these dates to establish content creation, email scheduling, and promotion timelines.
Spice Up Your Specials
The holidays are the perfect time to offer limited-edition products, gift sets, and exclusive bundles. Create holiday-themed packaging, offer gift wrapping, and develop seasonal cocktail recipes that feature your products. Give customers a reason to choose your brand for their holiday gifting.
Ramp Up Your Promotion Game
Plan a series of promotions throughout the holiday season rather than relying on a single sale. Layer in different offers: early-bird discounts, free shipping thresholds, bundle deals, and last-minute gift card promotions. Keep the momentum going from November through New Year’s.
Email Marketing On Deck
Your email calendar should be packed during the holidays. Send gift guides, shipping deadline reminders, flash sale announcements, and last-chance messages. Segment your list to send targeted recommendations based on past purchase history. The brands that communicate consistently throughout the season win.