A great way to level up customer engagement heading into the holiday season is with discount codes. You are able to set up shipping and dollar discount codes flexibly in the AccelPay Portal under Discounts.
Types of Discount Codes
AccelPay supports several types of discount codes to fit different promotional strategies. Dollar-off discounts remove a fixed amount from the order total. Percentage discounts take a percentage off. Free shipping codes remove shipping costs entirely. Each type works well for different occasions and customer segments.
Setting Up Discount Codes
Navigate to the Discounts section in your AccelPay Portal. From there you can create new codes, set usage limits, define expiration dates, and configure minimum order requirements. You can also restrict codes to specific products or collections.
Strategic Use of Discounts
Use discount codes strategically rather than offering them constantly. Welcome discounts for first-time buyers, win-back codes for lapsed customers, and exclusive codes for email subscribers each serve a specific purpose. Overuse of discounts can train customers to wait for sales.
Tracking Performance
Monitor how your discount codes perform. Track redemption rates, average order value with and without discounts, and the customer segments using each code. This data helps you refine your promotional strategy and maximize ROI.