At Accelpay, our most frequently asked question is, “How can alcohol brands increase their on-site conversion rates?” Our advice? Design, build, and market your brand as if you weren’t in the alcohol business.
Think Like a DTC Brand
The best-performing alcohol brands online are the ones that take cues from successful DTC brands in other categories. Clean website design, compelling product photography, clear calls to action, and a streamlined checkout experience are table stakes. Do not let the complexity of alcohol compliance be an excuse for a subpar online experience.
Optimize Your Product Pages
Your product pages are where the buying decision happens. Invest in high-quality photography, write compelling product descriptions, include tasting notes and cocktail recipes, and display social proof through reviews and ratings. Make it easy for the customer to understand what they are buying and why they should buy it.
Reduce Checkout Friction
Every unnecessary step in your checkout process costs you conversions. Use one-page checkout, offer guest checkout, support multiple payment methods, and make age verification as seamless as possible. The goal is to get the customer from product page to order confirmation with as few clicks as possible.
Build Trust
Alcohol purchases online still feel new for many consumers. Build trust with clear shipping information, visible return policies, customer reviews, and recognizable trust badges. Make it clear that buying from your site is safe, legal, and reliable.