Effective Automated Emails for Spirits Brands. You’ve set up your email marketing platform — now what? Here’s how to make it work for you.
Why Bother With Email?
If you’re not focusing a significant portion of your marketing efforts on building out your subscriber list, you’re leaving money on the table. Email marketing consistently delivers the highest ROI of any marketing channel. For alcohol brands, where customer acquisition costs are high, email is your best tool for driving repeat purchases and building loyalty.
1. Welcome Series
The welcome email is your first impression. Set up a 3-part welcome series that introduces your brand story, highlights your best products, and offers an incentive for the first purchase. This series should fire automatically when someone joins your email list.
2. Post-Purchase Follow-Up
After a customer makes a purchase, send a thank-you email, followed by a request for a review, and then a cross-sell recommendation based on what they bought. This flow builds the relationship and sets the stage for repeat purchases.
3. Win-Back Campaign
When a customer hasn’t purchased in 60-90 days, trigger a win-back campaign. Remind them of your brand, offer an incentive to return, and make it easy to reorder with a preloaded cart link. This is one of the highest-ROI automated flows you can set up.
4. Abandoned Cart Recovery
When a customer adds items to their cart but does not complete the purchase, send a series of reminder emails. Include the items left in the cart, address common objections, and consider offering a small incentive to complete the purchase.